- Tampa Bay Times
All Rolex Daytonas are not equal. Condition, style and manufacturing date are all important when determining their worth. The three Rolex Daytonas pictured are all stainless steel, but they have vastly different values. At left is a commonplace, circa 2000 normal-dial Daytona. Depending on condition, it is worth anywhere from $7,000 to $9,000 . In the center is a a 1980-era Daytona. In used condition, it is worth $15,000 to $20,000 . The model on the right, however, is really special. Routinely called the “exotic dial” Daytona – sometimes the Paul Newman Daytona – it sells for $35,000 to $100,000 , depending on model number and condition (and whether it comes with the original box and papers). It takes an expert to know the value of a vintage Rolex. We are among the top buyers in the world for fine and vintage watches, which is why auction houses all over the world (even the Rolex Corporation) ask us for our expertise when evaluating older watches. Google “Hess Rolex book” and read about us.
Many dealers don’t understand the true value of these pieces. Call if you have questions about vintage watches of any kind — especially Rolex, Patek and Omega.