What's It Worth? Selling on Credit is not a Modern Concept

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Did you know we offer no-interest financing on almost everything in our store (thanks to a cozy relationship with a large finance company), and also offer old-fashioned layaway if you put up a down payment? And this is not a new phenomenon. Here is an abridged story about a small jeweler in 1880s Rio de Janerio, Brazil, who saw a marketing opportunity and acted on it.

Gondolo & Labouriau Jewelers were savvy enough to carry Patek Philippe pocket watches. They knew all the doctors, lawyers and various other wealthy folks in town but even THEY couldn’t afford a Patek. What to do?

They helped start a watch club. The members of this watch club (mostly doctors, but also other men of means) could buy a Patek Philippe pocket watch on “subscription” or on “time” – thereby paying off a 790-franc watch in 79 weeks at 10 francs per week. It was an amazing success!

Today, Patek Philippe Gondolos sell for between $2,000 for worn, smaller ones to $50,000 for complicated larger ones in mint condition.

Anything in our store can be bought with no-interest credit.
Three former sothebyscom associates and five GIA graduates on staff.
Call or email us if you want to deal with Tampa Bay’s leading expert
on luxury watches and other fine collectibles. ALL RIGHTS RESERVED.



St. Petersburg: 1131 4th St. N. 727.898.4377.

Tampa: Hyde Park Village. 1607 W. Swann Ave. 813.875.3935.

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